SEO Knowledge Base - Search Engine Information for Attorneys

Welcome to the Esquire Interactive’s search engine optimization (SEO) and search engine marketing (SEM) knowledge base for attorneys.

As we're committed to helping attorneys understand search engine optimization and search engine marketing, below are a number of articles that explain various aspects of these topics. More specifically, these articles explain and provide information about what goes into the search engine optimization process and why it's important for law firms to optimize their firm’s website. Also contained below are articles that explain pay-per-click advertising campaigns and other marketing opportunities.

We will continue to add to this list, so please check back periodically. If there are any specific search engine topics that you would like to see addressed, please contact us.

For more information on search engine optimization and search engine marketing, please visit the Esquire Interactive blog. While at the blogs, please feel free to add any comments or questions you might have.

Articles

We're Number 1 - So Why are We Listed 126 in Search Results?: This article discusses the various components of the search engine rankings process and why the websites of top law firms often don't appear at the top of search engine results.

Pay-Per-Click Advertising Explained – Google, Yahoo!, and MSN: Pay-per-click (PPC) advertising is one of the cheapest and most effective ways to drive potential clients seeking your firm's services to your firm's website.

I've Been Framed - Is this a Bad Thing?: What does it mean if your firm's website has been framed and how does this effect reaching potential clients?

"But I Already Have a Website" and Other Common Denials": Often there is a perception that once a law firm website is created, everyone looking for the website (or for the services offered by a law firm), will immediately find the website when searching for the services offered by a firm. This article discusses why such perception is wrong and what a firm needs to do to make increase its internet presence.

What Factors Search Engines use Determine Rankings: Each search engine uses its own proprietary algorithm to determine how to rank pages for a search query. However, there are certain factors that all search engines seem to take into consideration.