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Attorney Marketing Handbook

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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development

Written by Jeffery W. Lantz, Esq.

 

 

How can attorneys reach new clients on the Internet?  Why are most law firm websites ineffective in reaching prospective clients?  This book covers topics including law firm brand and value proposition creation, domain acquisition, hosting considerations, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing, blogging, social/business networking on Facebook and Twitter, and public relations campaigns.

Law Firm Websites

We are a premier developer of customized law firm websites and websites based on the award-winning Joomla Content Management System Platform. Through this platform and our proprietary Esquire Interactive interface, law firms can easily add articles and new pages, upload and add pictures, and make many other content changes to their firm’s website – all without any developer help or website coding knowledge required.

Our law firm website packages start at just $799, and can be customized to meet the needs of solo practitioners to the largest law firms.

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Branding Logos & Stationery

Your law firm's logo is an important part of your firm's brand.  It needs to resonate with clients, and also be consistent with the value proposition and services offered by your law firm. To create the right logo for your law firm we start with identifying your law firm brand.

 

Based upon the brand, we develop multiple logo concepts for your law firm, and revise the concepts based upon your instructions until you're satisfied. Depending on the package you choose, we can then develop business cards, letterhead, envelopes, and facsimile cover sheets for you firm, as well as any other collateral that your law firm may require.

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Internet Marketing

In the competitive world of law firm internet marketing, Search Engine Optimization (SEO) is necessary for a law firm to get its website seen by prospective clients. If a firm’s website does not rank highly in response to a search query on Google or other search engines, the firm will not be seen or considered by those actively seeking the services provided by the firm.

       

We offer law firm SEO services to help law firms achieve higher rankings. Additionally, we also develop law firm pay-per-click internet marketing campaigns on Google, Yahoo!, and Microsoft Bing so that a law firm can reach prospective clients actively looking for its services.

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