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Law Firm Marketing Company Esquire Interactive Launches WordPrESQâ„¢
All-in-One Website/Blog Solution for Solo and Small Law Firms
Oro Valley, Ariz. – February 11, 2010 – Esquire Interactive (http://www.EsquireInteractive.com), a leading Internet law firm marketing company, today announced the introduction of WordPrESQâ„¢, an all-in-one website/blog solution designed exclusively for solo and small law firms.  WordPrESQâ„¢ can be seen at http://www.WordPrESQ.com.Â
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Link Building – the Importance of Links
Incoming links to a website is one of the main factors search engines use when determining a site’s ranking in search results.
Read more ...What is Your Firm’s Client Acquisition Cost?
Client acquisition cost (CAC) is the over-all marketing expenditures, including the cost of your time, divided by the total new clients resulting from such costs. By understanding your client acquisition costs resulting from different types of marketing (phone book advertising, sponsorships, internet marketing), firms can chnage their marketing spend to focus more dollars in lower CAC marketing, and fewer dollars in higher CAC marketing.
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