Esquire Blog

Currently browsing : Search Engine Optimization (SEO) for Attorneys and Law Firms

Link Building – the Importance of Links

Incoming links to a website is one of the main factors search engines use when determining a site’s ranking in search results.

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Why Content is Important

Having quality content on your website serves a few purposes. First, it helps establish your expertise in a particular area of law. Second, it helps potential clients learn more about the law and understand potential problems and issues they may be facing. Third, it helps your website’s search engine rankings.
How …

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The Advantages and Disadvantages of Flash

Flash is a program that allows for slideshows, animation, and video to be incorporated into a website. Incorporating these features into a website can enhance the user experience if done correctly. Additionally, flash can make your website look slicker and more professional.
If you are going to incorporate flash into your …

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How Lawyers can benefit from Blogging

Blogging is an easy way to keep clients up-to-date on trends and changes to the law, and to feature your expertise in a specific area of law.  Additionally, blogging affords an opportunity to communicate to current and prospective clients in an informal manner.  By demonstrating your ability to speak clearly …

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Google and Paid Links

Whatever debate or speculation there may have been with regard to Google and their view on links is now over. Google has made it very clear they are going after websites that sell links and after the websites that purchase links as they feel  that buying links artificially inflates a …

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