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Law Firm Marketing Company Esquire Interactive Launches WordPrESQâ„¢
All-in-One Website/Blog Solution for Solo and Small Law Firms
Oro Valley, Ariz. – February 11, 2010 – Esquire Interactive (http://www.EsquireInteractive.com), a leading Internet law firm marketing company, today announced the introduction of WordPrESQâ„¢, an all-in-one website/blog solution designed exclusively for solo and small law firms.  WordPrESQâ„¢ can be seen at http://www.WordPrESQ.com.Â
Based …
What is Your Firm’s Client Acquisition Cost?
Client acquisition cost (CAC) is the over-all marketing expenditures, including the cost of your time, divided by the total new clients resulting from such costs. By understanding your client acquisition costs resulting from different types of marketing (phone book advertising, sponsorships, internet marketing), firms can chnage their marketing spend to focus more dollars in lower CAC marketing, and fewer dollars in higher CAC marketing.
Read more ...Law Firm Newsletters – What’s In It For Me?
Law firms often create e-newsletters to be distributed to clients, potential client, and the public at large. Often firms seek to gain newsletter subscribers through a sign-up box requiring the subscriber to enter in their e-mail address, name, and possibly other information. After adding the sign-up box to their website, the …
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