Law Firm Marketing Company Esquire Interactive Launches WordPrESQ™
All-in-One Website/Blog Solution for Solo and Small Law Firms Oro Valley, Ariz. – February 11, 2010 – Esquire Interactive (http://www.EsquireInteractive.com), a leading Internet law firm marketing company, today announced the introduction of WordPrESQ™, an all-in-one website/blog solution designed exclusively for solo and small law firms. WordPrESQ™ can be seen at http://www.WordPrESQ.com. Based on the world’s leading blog platform, WordPrESQ™ contains a content management system (CMS) that is managed through a web-based admin console customized for law firms. Through the admin console, law firms can Easily create new web pages and navigation links, Edit pages, add pictures, articles, and firm news, Change or add attorney profiles, Add ...
Link Building – the Importance of Links
Incoming links to a website is one of the main factors search engines use when determining a site’s ranking in search results. When Website A (the linking site) has a link on its page to Website B, the link on Website A is considered an incoming link to Website B. These incoming links from Website A are essentially a “vote” that says Website B has information on a related topic. The more websites that link to your website for a particular subject, the more the search engines consider your website an authority on that topic. However, it is not just the ...
How Lawyers can benefit from Blogging
Blogging is an easy way to keep clients up-to-date on trends and changes to the law, and to feature your expertise in a specific area of law. Additionally, blogging affords an opportunity to communicate to current and prospective clients in an informal manner. By demonstrating your ability to speak clearly to clients in language they can understand, you’ll alleviate potential communication concerns. Because search engines (such as Google), favor websites that add fresh content in their ranking algorithm, blogging can also help lead to higher search engine rankings for your website. However, before starting a blog, you should commit to a ...
Google and Paid Links
Whatever debate or speculation there may have been with regard to Google and their view on links is now over. Google has made it very clear they are going after websites that sell links and after the websites that purchase links as they feel that buying links artificially inflates a website’s page rank and leads to poor search results. Similarly, Google announced that it will decrease the ranking in the search results of websites that offer to pay a user to review products and services since these paid reviews are misleading and lead to a lower quality search results. So what ...
Law Firm Newsletters – What’s In It For Me?
Law firms often create e-newsletters to be distributed to clients, potential client, and the public at large. Often firms seek to gain newsletter subscribers through a sign-up box requiring the subscriber to enter in their e-mail address, name, and possibly other information. After adding the sign-up box to their website, the firm may find that not many people subscribed as the firm would like. Why? Often the e-newsletter sign up box and the firm's website fail to answer a simple question - What's in it for Me? In order to have a successful newsletter subscription, the firm at the outset must answer this ...
Why Content is Important
Having quality content on your website serves a few purposes. First, it helps establish your expertise in a particular area of law. Second, it helps potential clients learn more about the law and understand potential problems and issues they may be facing. Third, it helps your website’s search engine rankings. How Content helps Establish Your Expertise in an Area of Law By providing an explanation about a particular area of law, you can quickly convey your expertise to potential client. The more detailed the information, the better, so long as explanations are clearly written and avoid legalese to the extent possible. Ideally ...
Law Firm Marketing Company Esquire Interactive Launches WordPrESQ™
All-in-One Website/Blog Solution for Solo and Small Law Firms
Oro Valley, Ariz. – February 11, 2010 – Esquire Interactive (http://www.EsquireInteractive.com), a leading Internet law firm marketing company, today announced the introduction of WordPrESQ™, an all-in-one website/blog solution designed exclusively for solo and small law firms. WordPrESQ™ can be seen at http://www.WordPrESQ.com.
Based …
Link Building – the Importance of Links
Incoming links to a website is one of the main factors search engines use when determining a site’s ranking in search results.
Read more ...Why Content is Important
Having quality content on your website serves a few purposes. First, it helps establish your expertise in a particular area of law. Second, it helps potential clients learn more about the law and understand potential problems and issues they may be facing. Third, it helps your website’s search engine rankings.
How …
The Advantages and Disadvantages of Flash
Flash is a program that allows for slideshows, animation, and video to be incorporated into a website. Incorporating these features into a website can enhance the user experience if done correctly. Additionally, flash can make your website look slicker and more professional.
If you are going to incorporate flash into your …
How Lawyers can benefit from Blogging
Blogging is an easy way to keep clients up-to-date on trends and changes to the law, and to feature your expertise in a specific area of law. Additionally, blogging affords an opportunity to communicate to current and prospective clients in an informal manner. By demonstrating your ability to speak clearly …
Read more ...