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Esquire Interactive |
"The Other Guys" |
| Customized Websites |
Yes - all our websites are custom-built around your brand. |
If by "custom" you mean change pictures and law firm names using one of our templates, then yes, we provide custom websites. |
| Pricing |
Esquire Interactive is usually at least 80% less than our competitors, with an average two attorney firm saving more than $25,000 over three years (larger firms save even more.)
Low initial pricing. Tends to be at least 50% less than companies that charge for development/design costs.
No ongoing license fees.
Total three year cost tends to be at least 80% less than the "other guys"; savings are higher with firms larger than two attorneys. A two attorney firm might save more than $25,000 over three years compared to our competitors.
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High up-front costs and high ongoing, perpetual monthly costs.
High. Tends to be at least twice as much for comparable website design.
High ongoing license fees. Two attorney firm cost might be $850/month; for a three-year cost of $30,600.
Very High. A two attorney firm might have to pay at least $30,600.
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| Understanding Website and Internet Marketing |
We wrote the book on it - The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development
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Unknown.
Will the person working on your website understand law firm marketing, the services your clients are seeking, search engine optimization (SEO)?
Or will the person be "website coder" that knows nothing about Internet marketing?
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| Custom Branding |
We create a custom,fresh-looking, web 2.0 website look for law firms around a brand designed to resonate with the firm's current and prospective clients. |
Custom websites usually cost thousands more than the cookie-cutter template website typically used. |
| Understanding Your Firm's Services |
Our founder and CEO personally works with all clients in developing the right and image. He served as a corporate and securities attorney for an AmLaw 250 firm, as general counsel for an aerospace contractor, and as a senior attorney for one of the world’s largest companies. We know your clients and the services you provide. |
We know what a trust attorney does – he trusts other attorneys, right? |
| Images & Messages |
We use professional images and create unique, customized messages that resonate with clients. We don’t use the typical law firm symbols – these don’t resonate with prospective clients. |
We have lots of great pictures of courtrooms, gavels, law books, scales of justice, and marble columns. We believe that originality requires the use of these items. |
| Content Management System (CMS) and Widget Compatibility |
Yes - All of our websites are built on WordPress or Joomla, two of the world's leading platforms. Thousands of applications and wdgets have been built around these platforms. |
Some websites built on one, others are not. There may be an added cost. Websites not built on |
| Adding New Website Pages |
It's easy, and you don't need to know any website coding. |
We'll do it for you (and charge you $150/hour). |
| Add Articles, Add/Modify Attorney Profile Pages, Practice Area Pages, & Other Pages |
All of our websites come with a Content Management System (CMS), so you can make changes on your own when you want. No extra costs! |
You tell us what you want done and we'll tell you when we can do it. Oh and by the way, we will charge you for it. |
| Ability to Easily Add Slide-Shows & Other Media |
Yes. |
We build it, you pay for it. |
| Ongoing License Fees |
None. |
Very high. That's how we make money. |
| Built-in Blog Using World's Leading Blog System |
Yes. |
Possibly - But it's going to cost you. |
| Long-Term Contract |
None. |
Yes - Typically 2 years (we want to keep you locked in as long as we can). |
