SEO Content for Law Firm Websites

For search engines, optimized content is king. The goal of search engines, such as Google, is to return an ordered list of the “best” websites (as determined by its proprietary algorithms) in response to a user’s search inquiry. In order to do so, search engines index hundreds of millions of web pages using these sophisticated algorithms to understand what each page is really about.

Because search engines utilize computer algorithms instead of humans to make these determinations, they must rely on complex formulas about the word structure of the page, meta tags, word placement and usage, and other factors. In order to help search engines better understand the intent of a web page, the process of web page optimization is used, which is designed to lead to higher search engine rankings for the intended subject matter.

As a result, all other aspects being equal, a law firm’s website with content that has been “optimized” for search engine purposes (or SEO Content) concerning a specific subject will likely rank higher in the search results than a website with less or “non-optimized” content.

We Create Effective, SEO Content for Law Firm Websites

Search Engines have rules around how content and meta tag information are presented. Using the same words too much (or keyword spamming, which was done in the early days of the Internet), is now detrimental. Conversely, the under-use of key words also results in lower rankings.

Creating optimized content has become somewhat of an art-form, and consists not only of the on-page or “visible” content, but also on the structure of the key words in the meta tags and the internal linking strategies of a law firm’s website. As a result, in addition to adding articles to your firm’s website, it’s also important that the articles be optimized for the search terms being used by propsective clients.

The Website SEO Content Plan for Law Firms

Esquire Interactive works with law firms to create an effective Website SEO Content Plan, and to prepare new content or revise content previously written by a law firm’s attorneys. The Website Content Plan is designed to improve search engine optimization, which helps connect the firm with prospective clients seeking the firm’s services. We have staff (including attorneys) that understand law firms and their practice areas, and can create client-focused content for your firm’s website.

Contact Us to find out more about the search engine optimized (SEO) content we can create for your law firm’s website.