| Link Building |
|
Link building is an essential part of the search engine optimization (SEO) process. Search engine “bots” spider web pages of law firms and attorneys to analyze the page content. When doing so, they look at what words are used, the positioning of the words on the pages, key meta tags, and certain other information. In order to rank highly in this aspect of the search engine process, changes are made to these aspects, which is referred to as “on-site search engine optimization.” In addition to looking at the content on the web pages, search engines also look at the other web pages that link to the web page. These are referred to as "incoming links". Specifically, the search engines note (1)what type of content is on the linking page, (2) the Anchor Text used in the actual link (such as "click here"), and (3) the text on the redirect page (the page shown after the link is clicked). Incoming Links Do Not Have the Same Value Incoming links to a law firm’s website are not all equal in value. Here are a few general principles:
We Can Help Create an Effective Link-Building Campaign for Your Law Firm Esquire Interactive can work with your firm to develop an effective link-building campaign for your firm’s website. Our link-building services are undertaken on a custom quote basis. Contact us to find out how we can help with your "off-site search engine optimization." |
Link Building for Law Firm and Attorney Websites 
Links are like referrals - The more important the website is that links to your firm’s website, the more influential that the link will be in your organic rankings.
