SEO_magnifying_glass-nov
attorney4
Our Search Engine Optimization Programs Help Prospective Clients Find Your Firm.
 
line2-H
Pay-Per-Click_Advertising_-_3_Sites_copySearch Engine Optimization - SEO for Attorneys and Law Firms

What is Search Engine Optimization?

Search Engine Optimization, or SEO, is the process of making changes and adjustments to websites and web pages which will result in higher search engine rankings for desired search terms. These changes include both "on-site" optimization and "off-site" optimization.

On-site optimization includes architecture changes, navigation changes, changes to Meta tags, content changes, and more. Off-site optimization includes various strategies such as link building that will increase the relevancy of you're firm's website for search engine ranking purposes.

Search engines don't consider factors like the experience or expertise of a law firm's attorneys in determining the rankings listed for a search. 

As a result, it's important to utilize all the optimization opportunities available so that your firm's website scores well in the factors that are used for search engine rankings. Proper optimization leads to higher search engine rankings, and more traffic to your firm's website from potential clients seeking the services offered by your firm. For more information, read why search engine optimization is important for lawyers and law firms.

Law Firm Baseline SEO Package

Our Law Firm Baseline SEO Package is designed to provide law firms with an understanding as to where they rank accross the major search engines (such as Google) regarding the key words that potential clients are likely to use when looking for the firm's services. 

Our Baseline Website Analysis Report includes these rankings, as well as an analsis of other SEO visibilty aspects of your law firm's website to understand the pages and content being indexed by search engines.  This process also identifies any internal linking or structual issues.

Our Competitve Analysis Report identifies the law firm websites ranking high for the search terms likely to be used by your prospective clients.  This report lists the top firms based on the specific search terms, and provide an analysis of how these other law firms are ranking highly with respect to the meta tags, incoming links, and wesbite architecture used.  With this report you'll understand exactly how other competing firms are ranking highly on search engines.

Based on the Competitive Analysis Report, we prepare a Website Architecture Recommendation that provides specific recommendations about changes and modifications to your firm's website to improve your search engine rankings.

* Baseline Website Analysis Report
* Competitive Analysis Report
* Website Architecture Recommendation
* Content and Page Optimization
* Submission of Website to Search Engine Directories
* Submission of Website to Internet Directories
SEO Standard Package

* Submission of Website to Search Engine Directories
* Submission of Website to Internet Directories
* Inclusion of Blog
* Creation of 3 Search Engine Optimized Web Pages (additional pages $75/hour)
* We will show you how to Add the Meta Tags, Title Tags, Description, and Key Words for all of your pages in your Content Management System
* We will help you Optimize your Content Pages for Maximum SEO
   

SEO Premium Package

* All features of Standard SEO
* Creation of 8 Search Engine Optimized Web Pages (additional pages $75/hour)
* Creation of Pay-Per-Click Campaign on Google, Microsoft Live, Yahoo!
* Installation of Google Analytics
   

Additional SEO Services

* Creation of Custom Content $75/hour
* Link Building (customized quote)
* Development of Search Engine Marketing Campaign/Pay-Per-Click Program ($75/hour, typically takes 3-6 hours)
* Management of Pay-Per-Click Campaigns $75/hour
* Inclusion of Ad Sense Campaigns on Website $75/hour
* Inclusion of a Blog $199

 

white-book-new

"The Essential Attorney Handbook is a must read for every attorney, and provides the fundamentals of how to reach prospective clients today.  The book explains how to develop an effective message that will resonate with those in the "Connected Generation”, and how to implement the message in a firm’s website and marketing materials so that the firm will stand out from others and be called by prospective clients."

 

caywoodMichael J. Caywood, Esq.

Dresser Dresser Haas & Caywood P.C.