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What is Search Engine Optimization? Search Engine Optimization, or SEO, is the process of making changes and adjustments to websites and web pages which will result in higher search engine rankings for desired search terms. These changes include both "on-site" optimization and "off-site" optimization. On-site optimization includes architecture changes, navigation changes, changes to Meta tags, content changes, and more. Off-site optimization includes various strategies such as link building that will increase the relevancy of you're firm's website for search engine ranking purposes. Search engines don't consider factors like the experience or expertise of a law firm's attorneys in determining the rankings listed for a search. As a result, it's important to utilize all the optimization opportunities available so that your firm's website scores well in the factors that are used for search engine rankings. Proper optimization leads to higher search engine rankings, and more traffic to your firm's website from potential clients seeking the services offered by your firm. For more information, read why search engine optimization is important for lawyers and law firms.
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In order to reach prospective clients seeking your firm's services, it's necessary to have a website optimized for high search engine rankings. ![]()
The Essential Attorney Handbook is a must read for every attorney, and provides the fundamentals of how to reach prospective clients today. The book explains how to develop an effective message that will resonate with the "Connected Generation”, and how to implement the message in a firm’s website and marketing materials so that the firm will stand out from others and be called by their prospective clients. ![]()
Michael J. Caywood,
Dresser Dresser Haas & Caywood P.C.
The Essential Attorney Handbook is truly a great read. Full of insight, and easy to follow. This book actually made me think I don’t want my competitors to have it because of all the valuable information it contains. Great job! ![]()
Edward R. Flores,
The Law Office of Edward R. Flores



