Law Firm Press Releases - Using Press Releases to Promote Your Attorneys and Law Firm

Law firm press releases are an effective but significantly underused way of promoting a law firm and increasing website search engine visibility.  Like websites, these press releases can be optimized for search engine purposes.

Press releases can be effectively used in a variety of different ways – to announce new partners or the formation of a new specialized practice group, to congratulate a fellow partner on a civic board nomination, or to highlight a recent change in the law.

The most effective press releases have the following elements:

1. They are optimized for search engine purposes
2. The wording chosen for the headings is done carefully, so that the press release, or portions of it, will be picked up by the appropriate media
3. The press release is used to highlight the expertise of the firm, or one of its practice groups or attorneys, in a particular area, and
4. They are part of an ongoing marketing effort in which press releases are put out on a specific schedule.

Law Firm Press Release Distribution

Press release distribution for your law firm is less expensive than ever. The primary factors to consider are the geographical areas that you wish to be included, how many press releases you intend to do per year, and the number of words in the press release. There are several low-cost options that can provide good coverage for under $50 per press release (some of these services even offer “free” release, but in order to get the desired coverage and search engine optimized services, it’s often desirable to go with a higher level of services).

Our Press Release Services

We’ll show you how to set up an effective press release schedule to improve search engine visibility, and how to write press releases that are properly optimized to be congruent with your website content. We can prepare the content for your press releases, or can optimize the press releases based upon your draft.