Law Firm Newsletters – Staying in Constant Contact with Your Clients

Electronic Law Firm Newsletters (or e-Newsletters) are a simple and effective way to stay in touch with your clients and keep them informed of changes in the law and other matters such as recent court rulings, and introduce new attorneys to the firm.

Most importantly, e-Newsletters can generate significant new business for a law firm simply by making clients aware of changes in the law that will affect their business, including pro-active actions that can be taken to avoid litigation.

Once a contact list and newsletter forms are developed, sending newsletters is relatively easy. Content can be created by one or more attorneys or staff, and can be quickly integrated.

Because the general expectation of e-Newsletters is that the content will be much shorter than written newsletters, e-Newsletters take much less time to prepare than written newsletters. Weekly, monthly, or quarterly e-Newsletters can be sent to clients and keep your firm “top-of-mind”.

Once an e-Newsletter program is implemented, the sign-up process is automated, as is the "unsubscribe" process. Visitors coming to your site desiring more information and wanting to stay connected need to be able to easily add their email address to your newsletter distribution list.

Contact Esquire Interactive today to see how we can help you send e-Newsletters to your clients and prospective clients interested in your services.