The Essential Attorney Handbook for Internet Marketing

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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Management (280 pgs)

Written by Jeffery W. Lantz, Esq.

Click Here to see the Table of Contents

How can attorneys reach new clients on the Internet? Written by veteran attorney and Internet entrepreneur Jeff Lantz, this book provides the definitive source on law firm Internet marketing and website development.

This book covers topics including law firm brand and value proposition creation, domain acquisition, hosting considerations, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing, blogging, social/business networking on Facebook and Twitter, and public relations campaigns.

Why are most law firm websites ineffective in reaching prospective clients? Learn how to build a solid value proposition and brand, and how to use these as the foundation to create a powerful Client-Centered Website that serves as a call to action for prospective clients. Web 2.0 design and the advantages in having a website created around a free Content Management System (CMS) such as Joomla are are also discussed.

Internet marketing and Internet social/business networking are becoming an increasingly important aspect of client development. Law firms can increase their website presence and connect with prospective clients through blogging, search engine/pay-per-click (PPC) campaigns on Google, Bing, and Yahoo!, social networking on Facebook and Twitter, and public relations campaigns.

Step-by-step instructions are provided for creating PPC ad campaigns on Google, Bing, and Yahoo!, registering domain names, transferring domain names to a hosting server, and creating business pages on Facebook and Twitter.

What type of Internet marketing is the most effective? Do paid directories deliver website visitors? The book shows how firms can use free website statistics programs to measure Internet traffic and use this information to better allocate marketing spend.

What You'll Learn

Ø	Content Management Systems – What They Are, and Why Every Law Firm Website Should Have One
Ø	The Benefits of Building a Website on an Open Source Platform – How Your Firm Can Save Money
Ø	The Components of a Law Firm’s Value Proposition
Ø	The Differences Between the Traditional Law Firm Website and The Client-Centered Website
Ø	How to Create a Website that Will Resonate with Clients
Ø	Why Money Spent on Public Relations Campaigns can be More Effective Than Advertising
Ø	Why Blogs Offer One Most Effective Forms of Marketing
Ø	How Directory Advertising Can Be Easily Measured With Free Software Programs to Determine Whether They are Effective In Bringing Clients to Your Firm’s Website
Ø	Why Search Engine Optimization (SEO) Is a Critical Component of Law Firm Marketing
Ø	How to Use Facebook, Twitter and Other Social Networking Opportunities to Drive Traffic to Your Firm’s Website
Ø	What Types of Servers and Hosting Are Best for Law Firms

About the Author

Mr. Lantz was a practicing attorney for 13 years as a corporate and securities attorney and as an in-house corporate and General Counsel. Mr. Lantz has founded several Internet companies including Esquire Interactive and 55-Alive!, and currently serves as an officer and director for several Internet and non-Internet based companies. He graduated from Indiana University's Maurer School of Law cum laude and received an M.B.A. in Finance from Indiana University's Kelley Graduate School of Business.