Search Engine Optimization and Marketing for Attorneys
A law firm’s websites has become an increasingly important part of law firm marketing. Originally, the main function of a law firm's website was to provide information about a firm's practice areas and to convey the firm's identity to the public.
Now, in addition to these purposes, a major function of a law firm's website is to reach and drive prospective clients to the firm's website through Search Engine Optimization (or SEO) - properly managed content, website architecture, linking, and proper use of meta tags, Search Engine Marketing, and other marketing opportunities available online.
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Google and Other Search Engines Don't Care About A Law Firm’s Expertise, Experience, or Size
Search engine don't take into consideration a firm’s expertise, experience or size when determining search result rankings. Therefore, the website of a solo practitioner who just graduated law school could rank higher than the website of large firm. Search engines use complex algorithms for determining search engine result rankings. |
It's Important to Be at the Top of Search Results
Approximately two-thirds of the time, people don't look past the first page of search results. If your firm isn't showing up on the first page of the search results it's unlikely that your firm will be found by prospective clients searching for your firm's services.
We Develop Strategies to Maximize the Effectiveness of a Firm's Website and Internet Presence
We offer a number of services including:
What's New
Google and Paid Links
In Case You Missed it
What Factors Search Engines use to Determine Rankings
Why Esquire Interactive
Esquire Interactive was founded by attorneys. We understand the business of law and the differerent practice areas and services that a law firm may offer.
Unlike most SEO firms and web developers, we do not require clients to use our hosting services or to enter into long-term contracts.
Esquire Interactive LLC does not provide legal services or advice, and does not warrant that any of its services (including marketing services) comply with the rules or regulations of any state bar association, organization or other entity governing attorneys or the practice of law.
